Snapchat's Daily Active Userbase Grows to 210 Million

Facing some intense competition from Instagram, which cloned a number of its features including Stories and ephemeral messaging, Snap has been finding it hard to grow its user-base of operations. The number of users on the app has been pretty stagnant and moving at a snail'due south footstep, yet, the latest quarterly results show that Snapchat'south userbase is growing.

In an official press release, Snap reveals its messaging app has added a substantial 7 million users in the third quarter ended September 30, 2019. This is a thirteen% year-over-year increase as compared to the same quarter previous year. The DAUs (daily active userbase) has grown from 203 million in Q2 2019 to 210 1000000 in Q3 2019, with good growth observed across the globe.

Snap CEO Evan Spiegel in an official press release says, "We are a high growth concern, with stiff operating leverage, a clear path to profitability, a distinct vision for the future, and the ability to invest over the long term. We are excited about executing on the many opportunities in front of usa."

Not but that, Snap also saw its acquirement figures leap 50% yr-over-year. The company made $446 million in Q3 2019 every bit compared to the previous $296 million in same quarter last twelvemonth. Spiegel has attributed the better numbers to the "operation on the multifariousness of devices," which now includes a redesigned app on Android. He has likewise talked about how the platform is creating value for the community via Detect, AR games, the Social Map, and more than.

The Discover platform, which is used to serve premium content to users, has achieved a milestone 10 meg viewers across more than 100 channels. The watch time has grown forty% yr-over-year, which is cracking, and horror-thriller Snap Original Dead of Night has amassed over 14 million unique viewers inside a month.

In Q3 2019, we added over fifty new channels internationally across 8 markets, and time spent on premium content internationally increased by more than than 55% twelvemonth-over-year.

Snap, if y'all haven't heard, also makes wearable hardware products and plans to tackle augmented reality (AR) prospects down the route. Spectacles 3 were launched recently, however, they are designed for a niche audience, but is offering the company feedback towards improving its wearable devices. Spiegel calls Glasses 3 "an of import stride towards an augmented reality future" and well, that could exist truthful.

In addition to talking about its user growth and financials, Snap besides revealed what it's planning to attain over the adjacent 10 years. A short-term goal is to make it simpler for users to monetize Snapchat – particularly AR content. The next three to five years would witness comeback and monetization of its map and gaming platform. And finally, the visitor aims to overlay the earth with augmented reality content – not only stickers in coming ten years via its wearables. Sounds plausible? Permit united states know your thoughts in the comments below.

Source: https://beebom.com/snapchat-daily-active-users-210-million/

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